https://www.bethhermandesign.com/work daily 1.0 2024-02-27 https://images.squarespace-cdn.com/content/v1/5b7c82de31d4dfcc496ae4f0/1593637533218-Z4PD9ZIOG9FDF3ZX7MAB/04f63f0df72b8b9e-PioneerSpirit_Mockup.jpg Beth Herman Design, Inc. - Hand-drawn type poster A personal project, my mother’s infamous saying, “Where’s your pioneer spirit?!” was rendered onto paper. Everything was hand-drawn, vectorized, and later printed in various color iterations. A fun project to honor my pioneer ancestry. https://images.squarespace-cdn.com/content/v1/5b7c82de31d4dfcc496ae4f0/1593636574752-AR043FRIJ8VZ9LYJ1W14/1-e461668bed5bf537-ADI_135C_13_NEO_Window_2013_Large_R06b.jpg Beth Herman Design, Inc. - Full Retail Campaign A comprehensive retail campaign designed for the Adidas NEO’s Selena Gomez line. Supporting the story of Selena as a fashion designer, this retail campaign focuses on the patterns and textures of Selena’s line. With bold graphics and abundance of florals, this campaign stood apart from the brand’s traditional sportswear apparel. https://images.squarespace-cdn.com/content/v1/5b7c82de31d4dfcc496ae4f0/1593643092479-4S8V02GHHRO4ZZGHQHOH/4-PageImage-503820-3402037-OFFICEgroupmacrocopy.jpg Beth Herman Design, Inc. https://images.squarespace-cdn.com/content/v1/5b7c82de31d4dfcc496ae4f0/1593552991164-R3ZA6AZUL7KR15RGDKHO/1-7f8476f74c2d5589-PH_open_2a.jpg Beth Herman Design, Inc. - Promo kit design A two-part experience, promotional kits were sent to clients and partners as part of Happylucky's new brand identity launch. Materials reflect the studio structure, products were curated from local artisans, and shapes are reminiscent of the circular Happylucky logo. Special attention was made to create a guided experience as the consumer opens each layer of the promo kit, revealing the layer below. Personal role includes Design Lead on box design and functionality, curation of products and materials, and working closely with team members on Party Guide, labels and branding. https://images.squarespace-cdn.com/content/v1/5b7c82de31d4dfcc496ae4f0/1593554487196-Y6E8URBA1E37VUTAFXEW/7-PageImage-503820-3422226-PICKLEbuttonmacrocopy.jpg Beth Herman Design, Inc. - Event Marketing Design The first ever Kenny & Zuke's Pickle Festival designed in keeping with the original K&Z woodcut logo. Consistent color pallets and type choices help to further tie the festival to the deli, while the use of the pickle illustration gives the brand a more casual aesthetic and connotes the fun and witty nature of the festival itself. https://images.squarespace-cdn.com/content/v1/5b7c82de31d4dfcc496ae4f0/1593556380458-YIYWGA9A71XQO7QZXZ6L/8ac4868540f426d6-ADI-051A-14_ASO_08-00022.jpg Beth Herman Design, Inc. https://images.squarespace-cdn.com/content/v1/5b7c82de31d4dfcc496ae4f0/1593637018436-QYLX4DEQP0EGMMFB76NJ/4e9783f7737e7771-adi_026C_13_NEOFW13SGQ4Windows_large_FINAL.jpg Beth Herman Design, Inc. - Retail Window design Premium windows designed for Adidas NEO retail stores, located in various markets across Germany. Windows instantly the ll the season’s glamour story, as actual vanity lights are strung from the ceilings of the retail windows. Graphics are simple, keeping the focus on the imagery and allowing the vanity lights to ensure a fun and eye-catching display. https://images.squarespace-cdn.com/content/v1/5b7c82de31d4dfcc496ae4f0/1593556807853-JAEQ02FPFP9Z1ESJUXBP/668414b7462c2952-tumblr_nlvtinRcG51ursg4ko4_1280.jpg Beth Herman Design, Inc. https://images.squarespace-cdn.com/content/v1/5b7c82de31d4dfcc496ae4f0/1593558692760-CMAE20IWHBU75AX7T7J4/1226fee9b01b910a-H10386_NEO_SS15Q1Brand_Tumblr_NeatlyOrganized_Guys-1.jpg Beth Herman Design, Inc. https://images.squarespace-cdn.com/content/v1/5b7c82de31d4dfcc496ae4f0/1593640678497-4IB7AI4O5JYC9OOTI9WW/ALBERTAnothingquote+copy.jpg Beth Herman Design, Inc. https://images.squarespace-cdn.com/content/v1/5b7c82de31d4dfcc496ae4f0/1593552215720-VN0NGL3OUIEF1M6W0K9D/1-PageImage-458325-3984224-1800-DELIBARcoasters.jpg Beth Herman Design, Inc. - Branding & Print Design Kenny & Zuke's opened its third location in Portland, with the hopes of spreading its wings and capturing a new demographic. In comparison to other K&Z locations, which maintained a classic New York deli atmosphere, this new location focused on late-night cocktails and pies. The new branding serves to convey this new sophistication while tipping its hat to the honored cocktail hour of generations past. Cheers! https://images.squarespace-cdn.com/content/v1/5b7c82de31d4dfcc496ae4f0/1593558896539-B4CZ3YIO4H4DGZXDOVM1/148c7e0842da8274-adi_083_12_shot9.gif Beth Herman Design, Inc. https://images.squarespace-cdn.com/content/v1/5b7c82de31d4dfcc496ae4f0/1593555051744-1S872Q8FSMUQOPXHA5JC/3-4a434d53d635b785-NAKEDsmallboxcopy.jpg Beth Herman Design, Inc. - Branding & Packaging Design The Naked Chocolat brand focuses on the environmentally-friendly values of the Pacific Northwest. The logotype is a reflection of the hand-crafted nature of the chocolate company, and serves to be both strong and approachable, while providing the consumer with a vibrant burst of color. https://images.squarespace-cdn.com/content/v1/5b7c82de31d4dfcc496ae4f0/1593637145157-9YIJQ61LZ1ZCKDSP469N/1-6a571b340407944e-H10210_NEO_SS14_PR_Lookbook.jpg Beth Herman Design, Inc. https://images.squarespace-cdn.com/content/v1/5b7c82de31d4dfcc496ae4f0/1593554674556-EHTFF09LQ9UU7WHNF5X1/1-PageImage-503820-3983906-ADXpostcardmacrocopy.jpg Beth Herman Design, Inc. - Marketing Kit Design Project lead, illustrator, and logistical design for promotional packs. Importance was placed on remaining consistent with the current ADX brand, while creating a fun and hand-crafted aesthetic. Many pieces were cut using ADX’s laser cutter, further displaying the creative potential of this local resource. https://images.squarespace-cdn.com/content/v1/5b7c82de31d4dfcc496ae4f0/1593637995394-XULYO7E6DB3W5S630FZ2/1911jeansmacro2+copy.jpg Beth Herman Design, Inc. https://www.bethhermandesign.com/snn-juice-decor daily 0.75 2024-02-27 https://www.bethhermandesign.com/japanese-internment-website daily 0.75 2024-02-27 https://www.bethhermandesign.com/unearth daily 0.75 2024-02-27 https://www.bethhermandesign.com/bravo-bites daily 0.75 2024-02-27 https://www.bethhermandesign.com/when-nature-calls daily 0.75 2024-02-27 https://www.bethhermandesign.com/sourdough-jamz daily 0.75 2024-02-27 https://www.bethhermandesign.com/california-biotech-foundation daily 0.75 2024-02-27 https://www.bethhermandesign.com/care-housing-campaign daily 0.75 2024-02-27 https://www.bethhermandesign.com/california-prop-51 daily 0.75 2024-02-27 https://www.bethhermandesign.com/contact daily 0.75 2024-02-27 https://images.squarespace-cdn.com/content/v1/5b7c82de31d4dfcc496ae4f0/1593628777683-B910PG5SM9LXMZXSORH3/38411743_10213323349050659_8435298709733900288_o.jpg About https://www.bethhermandesign.com/contact-1 daily 0.75 2020-07-01