Prior to the Instagram strategy revamp, NEO's social feeds were, let's say, "predictable." One post per day, utilizing a strict calendar, and focusing on product rather than the consumer. 

Initally asked to design a few new posting templates, I took it upon myself to dig in deep and really crack the big nut—how can we update our Instragram platform to become a beautiful, native, consumer-focused social presence? With a focus on regrams, blogger posts, and of course creating aspirational content, that's how.


* Work sample available upon request *