SHOUTOUTS: ADIDAS NEO
In an attempt to make NEO's social feeds feel more native to the teen consumer, a new kind of content—dubbed the Analog Shoutout—was proposed. Teens are constantly looking to Tumblr and Instagram for inspirational content. Why not capitalize on this consumer pattern and give the teens what they want? A brand that bleeds positivism and emotional connection.
Shoutouts were concepted, executed and photographed by your's truly.