OUTFIT OF THE DAY
OUTFIT OF THE DAY: ADIDAS NEO
Adidas' NEO label is a global fashion and lifestyle brand for teens. Connecting to fashion bloggers and stylish teens across the world, Outfit of the Day images tell a "how to style" story. Styling, propping and art direction capture the teenage energy and lifestyle while backgrounds help connect images to larger, on-model, campaign.
Personal role includes concepting and Art Direction. On select sets I also worked closely with Bloggers to teach them about studio shoots and help create a positive learning experience.