ANIMATED LAYDOWNS: ADIDAS NEO
In a fun interpretation of the "Things Organized Neatly" trend, models were incorporated into the studio laydowns. In a kind of paper-doll fashion, apparel appears to pop on and off the model as animation progresses. Tape art creates a dynamic storyline within each laydown, encouraging NEO's teen consumer to break out of the mold and discover their own adventure.
TAPE ARTIST: DAMIEN GILLEY